12 Feb Yes, Your Business Really Should be on Social Media (Part 2)
In Part 1 of “Yes, Your Business Really Should be on Social Media” we talked about being strategic in where you spend your time on social media.
This time, I want to focus on how you can be the most efficient while implementing a social media marketing plan. I think we can all agree, that as business owners, our time is literally money. Every moment of our time must be maximized if the vision of our business is going to take off. That’s why I use a social media “organizer” called Hootsuite. Hootsuite has a free option that, for the normal business owner using it for 2-3 social media accounts, is more than adequate. (There are other social media organizing websites out there. Hootsuite isn’t the only one, it’s just the one I use. So the FIRST thing you need to do is find the one you want to use and jump in.)
Next, Google “social media calendar template” (these are usually Word or Excel based) which allows you to keep track of all the articles and posts you have found interesting pertaining to your industry and want to share with your customers. This is also where you will plan in the sharing of original content you may have created on your blog or website geared to your customer’s specific questions.
Finally, I recommend carving out a few hours each week to work in Hootsuite and actually schedule your content into your social media accounts. Now, don’t think this is a “get out of jail free card” on checking into your social media accounts periodically during the day to engage comments on your posts or post comments on others’ posts. After all, social media is meant to be social!
Just remember, planning makes social media management not only easier but much more effective. And, as we as self-employed business owners know, efficiency is a key component to a successful business venture.