18 Feb What Is Your Main Theme?
I just finished a two-part post on the topics of social media and how to make it easy for small business owners. I had some great responses to those posts and during the course of those conversations, one thing occurred to me: All of the very best social media planning and implementation, won’t help at all if you aren’t getting your main theme or personal message across.
You must have a main theme or message that your social media (generally) revolves around. I say “generally” because social media is meant to be social. That means while you do need to stay on message, you also need to throw out some fun, unexpected things that are just “you.” (This is why cat memes became so popular. Because who doesn’t love a cat meme on a Friday afternoon when you’re doing anything you can do to avoid work?)
So, let’s examine it. The first question you need to know the answer to is: What is my main theme or message? If you don’t know the answer to that question, social media will be a lot harder for you than it needs to be.
Here’s a quick test to check if you have a main theme: Do you have a hard time figuring out what to post?
If you have a hard time figuring out what to post, your theme isn’t specific enough.
I’ll give you an example. My main theme is this:
God created all of us with individual gifts and abilities and we will only feel satisfaction in our work when we are using those gifts and abilities.
Since my clients *tend* to be self-employed women, my posts are geared toward encouraging entrepreneurial women who need help clearing the clutter so they can maximize their gifts and abilities in their work, thus achieving maximum satisfaction and feeling of significance in their lives.
I hope a quick review of my posts (blog and social media platforms) would confirm this.
But you may not be a faith-based professional mentor like I am. You may have a different type of business. But even if you’re an accountant, your social media presence should reflect your theme, which probably has to do with educating your clients on tax laws, etc.
Moral of the is story is: EVERY entrepreneur should have a main theme.
So, my question to you is this: Do you know your main theme?